What is Advertising? Here are the definitions and types
What is an advertisement? This question is often asked by those studying advertising. A product to be known by the public requires advertising. Promotions are made with various interesting concepts to describe the products being sold so that people are more interested in the purpose product being widely known.
Through an advertisement later, the company's product and service will be more accessible for the public to remember, and the result is that people will buy the product. In addition, with the advertisement of goods that people are looking for according to their needs, it will be easy to find.
For those of you who are studying or familiar with the world of advertising, what exactly is meant by advertising? And what types of advertisements are circulating to us? You are in the article entitled what this ad about is. Don't worry; we will briefly discuss it for your information.
What is meant by advertising?
Advertising is a means to package a product with an attractive appearance and contains an invitation to use the product with the aim that the product is more widely known and remembered by the public. Through advertisement, various service products are more commonly known under the advertising targets applied.
The growing advertising industry, primarily through digital marketing, makes the types of advertisements and more, and the media for publishing advertisements also vary in their choices.
The types and characteristics of advertisements also have various attributes according to the ad's purpose. This is so that the targeted market of a company more targets the advertisements made.
How now do you understand what is meant by advertising?
Advertising purpose
why an ad is created, and here is why an ad is made so that you can see the explanation.
1# Providing information
The first reason advertisements are made is to provide information to the target audience or the public so that people will know more about the advertised product.
2# Giving Invitation
Apart from providing information, the purpose of the advertisement is to invite people to use the advertised product according to what the community needs. With the hope that if at any time people need the advertised product, they will buy the product.
3# Strengthening Memory
The purpose of the ad made next is to give a solid memory for the public that the product is known as a strong brand in the public's memory. Thus, there is an indirect psychological relationship between the product and the people who use the product.
4# Adding Value
In addition, the purpose of an advertisement is to introduce to the public that the products offered have a value that is beneficial to the community so that every ad displayed always provides advantages and benefits for why the product should be purchased.
Types of Ads
In addition to the purpose of an advertisement, there are also various types that you must know. The various types of ads offered have different meanings according to the needs of advertisers, here are various types of advertisements circulating in the community.
1# Public Service
Advertisement This advertisement contains services to the public in the form of an appeal or Invitation to do something so that the public is more aware of something advertised. Public service advertisements are more often offered by an agency or government agency. An example is an advertisement advising to wear a mask during the covid 19 pandemic or an ad for an invitation to carry out a covid 19 vaccine.
2# Announcement Advertisements The
The next type of advertisement is an advertisement in the form of announcements. Usually, these advertisements are also carried out by various agencies or organizations with the aim of providing information. Announcement ads can target specific people and society at large. Examples of announcements are such as holding an event or the announcement the deadline for payment of vehicle taxes by government agencies.
3# Commercial
Ads This type of advertisement is an advertisement that is often circulated in the community. Advertisement commercial is a type of advertising that offers products that people need. You can also see commercial advertisements live on television with the aim of providing products to buy.
4# Demand
Ads This demand advertisement is a type of advertisement that provides information about the demand for products or services. Examples of demand ads are job vacancies that are often found in print media ads in, classified ads or column ads.
What is Advertising - Examples of Advertisements
You can find various examples of advertisements in various digital, print and television media. Of the different types of advertisements, of course, there are multiple kinds of products offered for the daily needs of the community. Here are some sample ads for your illustration.
1# Example of Indomie Advertisement
Who does not know this one food product? Indomie is a food product that is produced at home and abroad. Various Indomie food products have variations that can be enjoyed by consumers.
This type of indomie product advertisement is a type of commercial advertisement with the aim of offering instant noodle food products that are practical to eat.
2# Example of Advertisement for Teh Botol Sosro
Apart from Indomie products, another example of advertisement is an advertisement for drinks in tea bottles with the legendary brand name teh botol sosro. This type of drink is already well known by the public at large, but this one product is still always doing advertisements with the aim of being more attached to people's memories.
Many people have already remembered the jargon "whatever the food, drink it, drink teh Botol Sosro", so through this jargon, everyone will know that the advertised product is the bottled tea drink, Sosro.
3# Example of Le minerale
advertisement The following example of advertisement is the packaged beverage product of le minerale. This one drink also has the characteristics of glass with a sweet taste in it, so the advertised persuasion technique makes people curious and wants to try it.
The jargon "there are sweets and sweets has been successfully applied in le minerale advertisements to attract people's purchasing power. Apart from the phenomenal jargon, the quality of water is also very good for public consumption so that le mineral products are able to win people's hearts to become new products in the field of bottled water drinks.
This product also carries out various product innovations, such as selling bottled water in gallons at a lower price than its competitors. Not only that, le mineral sells gallons by offering its practicality without the hassle of having to exchange empty gallons.
Summary
We discuss what is meant by advertising with the understanding and types of ads that we have reviewed above; of course, you will understand more and know more about the world of advertising. In addition, from the various examples we provide above, you can also understand more about the types of advertisements that are around you.
Hopefully, blog.ilmuskripsi.com articles about what is meant by this ad can answer your question and provide a deeper picture of the meaning of the ad.
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