What is E-commerce? These Definition, Types, and Benefits

What is E-commerce? Of course, those of you who are still new to the world of business technology via the internet are wondering what e-commerce is and what e-commerce is for. Naturally, you want to know more about what e-commerce is and the benefits of e-commerce for its users.

E-commerce itself has been established and developed in the world for more than 20 years. One type of e-commerce that is popular today is business activity via the internet through a site. This site presents a variety of products needed by buyers who are sold online. Through e-commerce sites, one can get the desired product according to the e-commerce site address.

So what exactly is e-commerce? And what are the benefits for us in general? For more detailed information, we will review it in this article. Check out our explanation below.

What is e-commerce?

E-commerce is a business model that sells various products for consumer needs using various electronic media and the internet. Business media can use electronic means such as television, telephone, and the internet to carry out various business activities.

In general, nowadays, e-commerce is synonymous with marketplaces and online stores with a domain site address that consumers can go to to see the products offered in the online store.

Marketplaces and online stores are e-commerce business models because they are both run by internet technology. This understanding of the community is based on the fact that the development of internet technology is growing rapidly with the emergence of various online buying and selling marketplace sites such as Tokopedia, Shopee, Bukalapak, OLX, and so on.

The difference between e-commerce and the marketplace

Many people think that marketplace is the same as e-commerce, but this is not quite right. The marketplace is one type of business model in e-commerce which in this business model is carried out through internet media.

The marketplace is one way to market products through digital marketing technology. By utilizing internet technology, various kinds of products can be marketed

through a marketplace that contains information on various products ranging from product information product photos, product prices, and so on.

Not only that, but consumers can also make transactions through the marketplace site to make purchases of goods until the goods reach the consumer's house. How did you come here to understand what e-commerce is?

Types of e-commerce

There are several types of e-commerce that you must know that are carried out in these types of business models. Here are the types of e-commerce that you must know.

1# Business to consumer (B2C) - What is a B2C e-commerce model?

The first type of e-commerce model is the business-to-consumer e-commerce model where this type is a type of company business that sells goods to consumers. A direct example of the business-to-consumer type of business is the alibaba marketplace, amazon, and lazada.

2# Business to business (B2B) - What is the B2B e-commerce model?

This business-to-business model is a business model where companies sell products and services to other companies. So their goal in doing business is to concentrate on the needs of the company's products. An example of this e-commerce model is a company that sells office equipment or a company that sells building fire safety products.

3# Consumer-to-consumer (C2C) - What is the C2C model of e-commerce?

Consumer-to-consumer or C2C is a type of e-commerce that offers products by customers and is purchased by other customers. This business model is usually carried out by platform or application-based companies. Examples of business models with this system are the olx site and the kaskus buying and selling forum.

4# Consumer to business (C2B) - What is the C2B e-commerce model?

This business model is carried out by someone who offers products and services to business people. Of course, this model can be done directly by individuals or through the services of third parties.

This kind of business model is also mostly done by application platform-based companies. Examples of companies that use the consumer-to-business model system are freelancer job search sites, fiver, and Upwork.

5# Business to public administration (B2A) - What is the B2A e-commerce model?

Business people carry out this e-commerce business model against government institutions. This model is almost the same as the B2B business model. The difference is that the company offers products or services to government agencies.

An example of this business model is a company that offers government website creation services and computer procurement for government agencies.

6# Consumer to public administration (C2A) - What is the C2A e-commerce model?

The last e-commerce business model that you must know is consumer to public administration, where this business model is carried out by individuals who offer products to government agencies.

This type of business is rarely encountered by doing business with the government. There must be a business flag. Usually, this business model is carried out by individuals through services such as leaking roof repair services, clogged office toilets, etc.

Benefits of e-commerce

The existence of e-commerce certainly benefits the community, especially consumers who want to find the product they want. Many benefits can be obtained if there is e-commerce around us. The main benefit of e-commerce is that it provides a business platform to promote a wider range of products.

With e-commerce, the products offered are not limited by space and time, so this business model benefits business people, individuals, and organizations. In addition, with the presence of e-commerce, various new jobs have also been created, such as becoming a reseller or dropping shippers from various marketplaces.

In addition to some of the benefits above, of course, there are many other benefits to the presence of an e-commerce business system. Through the e-commerce system, various conveniences of doing business online can be made, and the management of business management will be easier.

Closing

Many business actors use the e-commerce business model through the website as a medium for their digital marketing promotion. Companies can use various websites to develop their product and service businesses. Websites are often used to carry out digital marketing strategies for companies, for example, our company profile websites, online store websites, and landing page websites.

Through the website, it is easier for companies to digitize products and services to be better known to the wider community for promotion.

This is a review by blog.ilmuskripsi.com about what e-commerce is that you must know. With our review above, of course, you will know more about the meaning of e-commerce, the types of e-commerce, and their benefits.

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