Marketing Funneling Understanding the Benefits and

Stages Marketing funneling is one of the techniques in marketing to introduce products to customers through the process from beginning to end before customers make product purchases. The process includes awareness until potential customers are ready to purchase the products offered. 

With marketing funneling, product marketing techniques can provide visibility to customers so that customers will be more interested in the product interest until the sales process occurs. 

For example, suppose you are marketing a product online. In that case, you need a written marketing language from A to Z that explains the product with the aim that potential customers want to visit the targeted website and generate a spike in website traffic.  

From this case, the customer's decision to click on the purchase of a product may occur. That's why marketing funneling is needed to run all of that. 

The marketing funnel technique is very important to see the statistics of product sales data so that an in-depth analysis of the products being sold can be carried out to plan good marketing content in the future. 

Benefits of Marketing Funneling 

There are many benefits if you apply a marketing funneling strategy, including getting insight into the types of customers and customer behavior towards a product being sold so that sales marketing analysis can be done about the products being sold.

Other benefits will certainly increase sales by implementing promotional strategies. Exactly according to customer requirements. For example, suppose we sell baby food products. In that case, it will be more suitable if we do promotions to the segment of mothers by finding the right group or location for the gathering of mothers to implement the promotion. 

In addition, an analysis of the type of location that needs to be improved for sales can also be carried out based on the potential of the targeted market segment. This analysis process can be seen from which area 

sales often occur, the customer's lack of interest in the product, or the loss of customers from a region. 

Stages of Marketing Funneling 

There are four stages in determining and running a marketing funneling process that you should know, including the process of awareness, interest, Desire, and Action. The following is an explanation of each of the four stages. 

1# Awareness 

This marketing funneling process is the initial stage when people recognize the products being sold, both from the brand and the company that sells the product. The awareness stage can be done by utilizing various ways, such as promoting products, viewing advertisements on social media, having someone review products through YouTube and blogs, and other types of people talking about these products. 

Several publications discussed in various media will make people know about the product. If done repeatedly, it will get product introduction through the brand or company that sells the product. 

This process must involve all parties, especially the company's marketing team, to create an attractive campaign so that many people are interested in a product. This stage can be seen from the demographic aspect of the location of the product marketing objectives so that sales targets are more easily achieved. 

 

2# Interest 

The process of marketing funneling interest stage is the process where prospective customers begin to be interested in the products being sold. This process occurs because the customer feels the need for the product offered through the previous awareness stage process.

By taking an interest in the products being marketed, potential customers will carefully consider the needs they want. This consideration process can be taken in terms of product advantages, product benefits, and product comparisons with competitors in terms of price, quality, and so on. 

 

3# Desire

This stage of marketing funneling is the goal of potential customers where potential customers want the products offered. At this stage, potential customers begin to think about the products they need through the positive things contained in the product. From this process, the task of a salesperson is needed to be more convincing to potential customers. 

Sales will be tasked with convincing potential customers by providing more important benefits about the product being sold than competing products. The stages of interest and desire often occur together because this process is mostly carried out by prospective customers spontaneously, so the company's marketing team will combine these processes simultaneously. 

 

4# Action 

The last stage of marketing funneling is the active process, where the prospective customer will take action to make a purchase. Marketing funneling techniques should focus on promotional materials that are described to potential consumers, so they are encouraged to take action. 

Various analysis aspects of marketing and promotion strategies need to be discussed so that the marketing funneling planning process runs accordingly so that potential consumers can obtain actions to make purchases. 

This marketing funneling stage can be adjusted to the marketing plan of each company according to the products sold. The ultimate goal, of course, is to get product sales under the sales targets that the company has set. 

 

Closing - Marketing Funneling 

By implementing a marketing funneling strategy, the company will be more focused on marketing so that there is an increase in sales under marketing targets. In addition, the marketing carried out is also more measurable so that the marketing carried out is not in vain it can save the cost of the marketing budget in a company.

Thus the review of Kampustekno regarding marketing funneling. Hopefully, the article that we convey can add to your insight about the marketing strategy carried out in a company.

 

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