Promotional Media Is ? Here's an explanation and its function

Media promotion is a means, both online and offline, used to market a product. Through promotional media, various kinds of products can be marketed to reach the target market specified by the company. 

In a business, whether large, medium, or small, a promotional strategy is needed that must be able to attract potential consumers to become consumers. A suitable means to do that is to use promotional media with a planned promotion strategy with a mature concept. 

Promotional Media Is

A promotional media facility has been very developed from ancient times through writing, television media, print media, and the latest digital marketing media. If a business wants to grow forward, a marketing strategy is needed by utilizing various promotional media so that the products being sold sell well and are able to support the running of the company. 

 

Promotional Media Functions

There are several functions of promotional media in a company. Some of these functions play an important role in making business progress so that they can find a suitable strategy in determining the promotion of a product. The following are some of the functions of promotional media. 

1# Attracting People's Attention and Interest The

first function of promotional media is to attract people's interest and attention. By doing promotions through various media, people will get to know the product and company better. 

Indirectly, if the promotion is carried out repeatedly, people will remember the products offered more. Thus one day, if needed, the community will need and buy the products offered through various promotional media.

This method requires a marketing funneling strategy where the concept is to influence consumers with marketing strategies that have been prepared according to the target market so that consumers are ultimately interested in buying the product. 

2# Increase Product Sales

The second function of promotional media is to increase sales of company products or services. With the intense promotion, consumers will always remember the products sold by the company so that they will know about the functions of these products and according to the products they need to buy. 

Thus, the company's product sales will increase in accordance with the sales targets that have been determined by the company. 

3# Increase Brand Awareness

Another benefit of promotional media is that it can increase brand awareness of both product brand names and company brand names. Consumers or the public will be easier to remember if continuous and repeated promotions are carried out. 

To increase brand awareness, this can be created with a marketing mix strategy. Therefore, reliable marketing human resources are needed in a company so that every promotion carried out can be successful and able to increase product or company awareness.

4# Maintaining Consumer Loyalty

The fourth benefit of media promotion is that it can maintain consumer loyalty. Consumers will be more loyal if they are always reminded about the products sold by the company through advertising media. Psychologically, consumers always repeat something about the benefits and advantages of products sold indirectly. Consumers will always remember it. 

So if consumers are used to using these products, it will be difficult to turn to other similar products unless there is an intense competition that makes the product less competitive due to several factors, both internally and externally. 

Maintaining consumer loyalty is very important and can be done in various ways, one of which is to always be reminded to use the right promotional media according to the intended target market. 

 

Types of Promotional Media Types There are

Many types of promotional media are used to market products. In an era with the development of digital technology, this type of digital promotional media is one of the favorites of business people to promote their products. 

One type of promotional media that we have reviewed is print media promotion and promotion with digital marketing media. These two media are one way of promotion that is quite cheap to do compared to promotion through television media.

For this type of promotion itself, the company can do it using various media such as television, radio, print media, and digital media using social media Facebook ads, Instagram ads, Google ads, TikTok ads, and so on. 

By utilizing various promotional media, you can increase product sales from the business you are doing and increase awareness of the company you have. In addition, those of you business owners can also take advantage of promotional media by having a company website. Having a company website will make it easier for our business to be known to the wider community to the international world. 

 

Closing - Promotional Media

From the article that we have presented above, you can use it to design the right promotional media for the business you want to run. The most important thing is that you have to master the marketing strategy techniques that will be carried out later so that the promotions that are run are not in vain. 

This is our review of this promotional media. Hopefully, the article we review can be an inspiration for you.

Share :