What is an Influencer? Definition and Benefits

What is an Influencer? Many have heard of the term influencer but don't understand what influencer means. It's natural if you are a layman who is not involved in the digital world because the term influencer has emerged since the rapid entry of the digital world, which is used as a new business model in this modern era. 

The presence of an influence plays a new business role in digital marketing. This happens because an influencer has a large number of followers so that the characteristics of their followers can be mapped and become a field for carrying out business promotion events in various sectors. 

In addition, the positive thing with the presence of an influencer is that it can educate the public from various social, economic, and cultural fields. However, an influencer still needs a balance so that what they do does not deviate from the path of social, religious, and cultural norms to create a conducive environment for social media. 

Here we will discuss more deeply what influencers are and what are the benefits of influencers in business. Check out our review in the article What is an Influencers? This.

 

What is an Influencer?

Influencers are people who can influence their audience. In this case, someone can be said to be an influencer if that person has a container or media with a large capacity that can be used to impact various fields needed positively. 

The influence here can enter various types, such as business, social, religious, cultural, etc. There are many ways to become an influencer, but generally, an influencer uses social media platforms to find followers from their target segment. 

Examples of platforms widely used by an influencer are blogs, Instagram, Facebook, Twitter, TikTok, youtube, and so on. Usually, an influencer has several social media accounts that have a different number of followers or followers for each account. 

How are you now starting to understand what is meant by an influencer?

Benefits of Influencers for Business 

If someone becomes an influencer, there are many benefits, especially the benefits of running a business. An influencer can promote a company according to needs, so the predetermined target obtains that product sales. Here are some of the benefits of influencers for business. 

1# Increase Sales 

The main benefit of an influencer for business is that it can increase sales of products and services owned by the company. Many influencers work with various areas of the company to review the company's products. 

The results of a review conducted by an influencer will undoubtedly impact brand awareness of a product, and automatically sales will also increase. This is where the primary function of an influencer can influence its audience. 

2# Building Trust 

With an influencer, consumer confidence in the product will increase because an influencer also carries a good name, and followers already know the character and life of an influencer very well. 

For example, if a well-known influencer promotes a cosmetic product, the impact will be positive because the audience will believe and believe that the product is not fake or fake. Indirectly, an influencer will also choose which products they can promote or not. This is where the function of an influencer is to convince the public of the products being sold. 

3# Building Product Communication with the audience

Another benefit of having an influencer for business is building a communication bridge between companies through the products sold to the audience or indirectly by consumers who buy the product. 

Of course, the audience who sees the products an influencer offers will respond in the form of likes and comments on the products they promote. The comments submitted are very diverse, ranging from questions about the product to quality, criticism, and suggestions for the product. 

Thus, from various comments from the audience, the company will be able to assess and respond to product services and quality to be further improved. This is where an influencer's essential role is to manage their audience. 

4# Increase Brand Awareness 

An influencer can also increase brand awareness of a product to be better known to consumers. With frequent product promotions by an influencer, the product will be better understood and talked about by many people. Thus the product will be remembered more in the minds of the audience, in this case, an influencer's followers. 

Many influencers are bound by contracts in certain products to increase brand awareness of products and companies so that it will indirectly create product sales with a stronger brand in the minds of consumers. 

 

Closing - What is an Influencer 

After we have reviewed what influencers are and the benefits of having an influencer for business, it's time for us to close this article that we study. In essence, an influencer is a person who can have a positive impact on their followers. 

From our explanation above, you will understand more about influencers and how they work in running a business. Indirectly, an influencer can also be said to be part of a person who carries out promotions through digital marketing.

 

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